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To use a promo code at Ulta, start by browsing their website and adding your desired beauty products to your shopping bag. When you're ready to checkout, click on your bag icon and proceed to the checkout page. Look for the "Promo Code" or "Coupon Code" field, which typically appears on the order summary section before payment details. Enter or paste your coupon code into this field and click "Apply" to see the discount reflected in your order total.
If your code isn't working, first verify that it hasn't expired and check if there's a minimum purchase requirement. Some Ulta coupons exclude certain brands like prestige cosmetics or fragrance sets, so review the terms carefully. If one code doesn't work, try a different active promotion from our list above.
When shopping on Ulta's mobile app or mobile site, the promo code field appears in the same checkout flow, though it may be located just above the payment method selection on smaller screens.
Ulta's most anticipated sale event is the 21 Days of Beauty, typically held in March and September, featuring up to 50% off select premium beauty brands with different deals rotating daily. Black Friday and Cyber Monday bring substantial savings across makeup, skincare, and fragrance with discounts ranging from 25-40% off regular prices, plus exclusive gift sets.
During the holiday season from November through December, Ulta offers special gift sets and value bundles perfect for gifting, often priced 20-30% below buying items separately. Don't forget to take advantage of Ulta's birthday month perks if you're an Ultamate Rewards member, which includes a free birthday gift and exclusive offers throughout your special month.
Join Ulta's free Ultamate Rewards program to earn points on every purchase - you'll get 1 point per dollar spent, and every 100 points equals $3 in rewards. As you spend more, you'll unlock higher tiers (Platinum at $500/year, Diamond at $1,200/year) that offer bonus point multipliers, free shipping, and exclusive member-only sales events.
Take advantage of Ulta's frequent Gift with Purchase (GWP) promotions, especially when buying prestige brands - you'll often receive deluxe samples or travel-size products with qualifying purchases. Stack these GWP offers with percentage-off coupons when possible for maximum value. Also, check out their "Free Store Pickup" option to save on shipping costs, and watch for their periodic free shipping promotions that waive the usual minimum order requirement.
Ulta Beauty stands as America's largest beauty retailer, featuring over 25,000 products from more than 600 brands. The store carries everything from drugstore favorites to luxury cosmetics, including exclusive collections you won't find elsewhere.
Their comprehensive beauty selection spans skincare essentials for every skin type, color cosmetics from bold statement pieces to everyday neutrals, professional-grade haircare systems, and an impressive fragrance collection. Popular brands include Fenty Beauty, Rare Beauty, The Ordinary, Clinique, and Urban Decay alongside emerging indie labels.
Ulta's Ultamate Rewards program offers substantial benefits, with members earning points on every purchase that convert to dollars off future orders. The program includes exclusive member pricing, early access to sales, and special birthday perks.
Shopping strategies include timing purchases around their frequent promotional events, particularly their semi-annual sales and brand-specific promotions. Their mobile app provides personalized product recommendations and virtual try-on features to help you discover new favorites.
